How to Appear at the Top of Google
Many people wonder how to make their website successful, get a large number of visits, and be easily found. In many cases, business owners know or have some idea that this is related to positioning in the main search engines, such as Google.
However, they believe that this requires a lot of time, or that it is even something extremely complicated when it is not. It only requires having an SEO strategy that, far from being very expensive, implies some dedication.
What is SEO
SEO (Search Engine Optimization) refers to a set of techniques that help your website rank higher in search engines like Google, making it more visible to users.
These techniques include the use of keywords, page load speed, and URL format.
Now then, if you want to know how to use it and thus get your website to appear in Google's top results, you must follow these steps:
Determine Your Own Keywords
To make your website stand out from the competition, you must select a set of keywords that allow you to rank higher in the search engine. These will be related to your own site and, therefore, users have to search for them very often.
Keywords usually serve as a shortcut for users to go directly to your website. To determine them you must know:
- What are the keywords that your customers normally use to enter your competitors' pages. For this there are several tools such as SEMRush, Google Keyword Planner, Google trends, Keywordtool.io, among others.
- Personalize your words. An example of this may be the physical address of your business. That is, within your keywords you could include the geographical area where it is located.
- Distribute them correctly. The use of keywords must be well defined. In general, you should place them in the titles, subtitles, in various parts of the text (including the first paragraph), among others.
On-SiteTools
Beyond keywords, there are other tools that you must take into account and that are related to the operation of your website, so that it appears in the first places of Google.
One of them is the proper use of text. Although there is no exact number, the texts you have within your website should be between 1000 and 1200 words. Within this should be included the keywords, according to the distribution indicated above.
Make sure that the text refers to your product, what you want to promote so that your customers know about it. Keep in mind that you must constantly update the content following these rules. If you do not update, you will not be able to appear in the first places of Google.
Promote Traffic
Another tool used is the use of links that direct users from the outside to your page and vice versa. Google takes into account the use of these links.
Use them appropriately, encouraging internal traffic. In other words, make sure your texts have links that direct the reader to other posts on your website.
When linking to external pages, ensure they are high quality and recognized by Google.
Things you shouldn't forget
There are two other important strategies to help your SEO and make you appear at the top of Google's search results.
- Make sure your page design is visually appealing. This includes not only the graphics but also the URLs. Avoid URLs that are difficult to type and include numbers or symbols.
- Use off-page tools: try to have a presence on social media and in media that are not on the internet.
