How to appear at the top of Google

How to appearin the first places of Google

Many people wonder how to make their website successful, have a large number of visits and have people find it easily. In many cases, business owners know or have some idea that this is related to the positioning in the main search engines, such as Google.

However, they believe that this requires a lot of time, or even that it is something extremely complicated when it is not. It only merits having an SEO strategy that, far from being very expensive, involves some dedication.

What is SEO

SEO (Search Engine Optimization) is a set of tools that allow you to position a web page in different search engines, such as Google, making it much more visible to users.

These tools include the use of keywords, the loading time for the user to enter the page and the URL format.

Now then. If what you want is to know how to use it and thus achieve that your website appears in Google's places, you must follow the following steps:

Determine your own keywords

In order for your website to stand out from your competitors, you must select a set of keywords that will allow you to position yourself in the search engine. These will be related to your own site and, therefore, users have to search for them very often.

Keywords usually serve as a "shortcut" for users to go directly to your website. To determine them you must know:

What are the keywords that your customers normally use to enter the pages of your competitors. For this there are several tools such as SEMRush, Google Keyword Planner, Google trends, Keywordtool.io, among others.
Personalize your words. An example of this could be the physical address of your business. That is, within your keywords you could include the geographic area where it is located.
Distribute them correctly. The use of keywords must be well defined. In general, you should place them in titles, intertitles, in various parts of the text (including the first paragraph), among others.

Tools on-site

Beyond keywords, there are other tools that you should take into account and that are related to the performance of your website, so that it appears at the top of Google.

One of them is the proper use of text. Although there is no exact number, the texts you have in your web site should be between 1000 and 1200 words. Keywords should be included in the text, according to the above mentioned distribution.

Make sure that within the text you make reference to your product, that which you want to promote so that your customers know about it. Keep in mind that you must constantly update the content following these rules. If you do not update, you will not be able to appear in the first places of Google.

Promotes traffic

Another tool used is the use of links that direct users from the outside to your page and vice versa. Google takes into account the use of these links.

You must use them in an appropriate way, promoting internal traffic. That is to say, try to include links in your texts that direct the reader to other publications on your website.

When linking to external sites, make sure they are of high quality and recognized by Google.

Aspects you should not forget

There are two other strategies that are also relevant for SEO to work and thus appear in the first places of Google.

Make sure that the design of your page is pleasing to the eye. This includes not only the graphics, but also the URLs: avoid those that are difficult to write and that include numbers or symbols.