How to appear at the top of Google search results
Many people wonder how to make their website successful, attract a large number of visitors, and be easily found. In many cases, business owners know or have some idea that this is related to search engine optimization (SEO) on major search engines like Google.
However, they believe this requires a lot of time, or even that it's extremely complicated, when that's not the case. It simply requires an SEO strategy that, far from being very expensive, involves some dedication.
What is SEO?
SEO (Search Engine Optimization) is a set of tools that allow you to position a web page in different search engines, such as Google, making it much more visible to users.
These tools include the use of keywords, the loading time for the user to enter the page, and the URL format.
Now then. If you want to know how to use it and get your website to appear in Google search results, you should follow these steps:
Determine your own keywords
To make your website stand out from the competition, you need to select a set of keywords that will help you rank well in search engines. These keywords will be related to your site, and therefore, users will have to search for them frequently.
Keywords often serve as a "shortcut" for users to go directly to your website. To determine them, you need to know:
- What are the keywords your customers typically use to find your competitors' websites? Several tools can help you with this, such as SEMrush, Google Keyword Planner, Google Trends, and Keywordtool.io, among others.
- Personalize your keywords. An example of this could be your business's physical address. In other words, you could include the geographic area where your business is located within your keywords.
- Distribute them effectively. The use of keywords should be well-defined. In general, you should place them in titles, subheadings, various parts of the text (including the first paragraph), and other locations.
On-site tools
Beyond keywords, there are other tools you should consider that relate to the functioning of your website, so that it appears in the top positions on Google.
One of these is the proper use of text. While there's no exact number, the text on your website should be between 1,000 and 1,200 words. This should include keywords, following the distribution mentioned earlier.
Make sure your text includes references to your product, specifically what you want to promote, so your customers are aware of it. Keep in mind that you must update your content regularly, following these guidelines. If you don't update, you won't be able to rank highly on Google.
Promotes traffic
Another tool used is the use of links that direct users from outside your site to your page and vice versa. Google takes the use of these links into account.
You should use them appropriately, promoting internal traffic. That is, make sure your texts include links that direct the reader to other posts on your website.
When creating links to external pages, make sure they are high quality and recognized by Google.
Aspects you shouldn't forget
There are two other strategies that are also relevant for SEO to work and for you to appear in the top positions on Google.
- Make sure your website design is visually appealing. This includes not only the graphics but also the URLs: avoid those that are difficult to type and that include numbers or symbols.
- Use off-page tools: try to have a presence on social networks and media that do not include the internet.
