Why have a blog on your website?
A website is no longer an option but a necessity. You can have a formal company or a personal venture and, nevertheless, there will be no better way to get customers and attract public than through the Internet: it has become an effective billboard to promote services and products.
But like all means of promotion, the Internet has its tricks. There are tools that help a website to stop being a simple facade of a company on the net, and become a great way to get customers, self-promote, gain prestige and help others; all in one option. Yes, we are talking about blogs.
Communication experts say that today it is possible to get more than 150 million blogs on the Internet. Why so many? What makes people interested in them? And, moreover, why should you have this tool on your website? Here are a few reasons.
Make your site known
The first and most important advantage of blogging is that it allows you to give more detail about your website and everything it implies: what you offer, what are your advantages over others, why you and not them.
In case what you offer or want to represent is a personal brand, the blog is the ideal tool for self-promotion.
If you are starting to promote your website on the Internet, the blog will allow you to expand that information that, for reasons of format or style, cannot be detailed on the page.
Allows for more personal communication
Blogs offer an advantage of closeness to customers.
You can publish interesting topics related to your website. If you already have a clientele that follows you, you will be able to strengthen that bond, since communication will be much more fluid, entertaining, simple and even periodic: it will revolve around what you show and the feedback you receive from your audience.
If, on the other hand, your website is new, publishing articles with interesting topics is a very effective tool to attract potential customers, who may be attracted to what you develop.
Generate traffic to your website
Another benefit that blogs provide is the generation of traffic to your website.
What does this mean? While in blogs you can develop extensive topics that are directly and indirectly related to your page, you can also add links in the texts that redirect readers to your site.
To this you can add the promotion of social networking accounts or sites of your choice that will allow you to gain more customers, or people interested in your website, and all thanks to your blog.
Internet positioning
There are several ways for a blog to generate more benefits for your website. One of them is the ability to position yourself on the internet, through the use of SEO (Search Engine Optimization) tools, with which you can appear in the first Google searches.
In this way, if your site is dedicated to promote farming tools, and in the blog you write texts about the benefits of certain plants, and it complies with the SEO rules, someone who wants to know what advantages certain flowers have, will find you first, rather than other websites.
This, in addition to the traffic we told you about earlier, is only possible with a blog.
Finally, an advantage of a blog is the possibility of consolidating alliances with people whose market niche is similar to yours. Thus, a well-known website owner can write something on your blog, giving you recognition and vice versa.
