When I accepted the luisannasanchez.com project, my main goal was to create a professional and efficient website that would reflect its owner's authority as a digital business mentor, while offering a clear and fluid user experience.
Content and purpose
The site was designed with a strategic and functional approach:
- Mentoring and Programs: offers personalized mentoring and specialized programs for digital entrepreneurs.
- Online courses: access to organized and easy-to-follow digital training.
- Professional Services: includes social media automation, email marketing and web design.
- Free Resources: such as the "Welcome Pack" for new subscribers, with the objective of capturing leads and generating long-lasting relationships.
- Authority and Trust: shows history, track record, certifications and collaborations with recognized brands to strengthen credibility.
Functionalities
The site is designed to be intuitive and convert visitors into customers:
- Well-structured menu:
- Mentoring: programs such as ADA and GEMA.
- Services: description of each service offered.
- Speaker / Conferences: information about conferences and lectures.
- Courses: access to online training.
- Resources: free materials and audience tools.
- Press: media appearances and collaborations.
- Blog: valuable articles for entrepreneurs.
- About me: presentation of the founder and her experience.
- Clear calls to action (CTAs): make it easy for visitors to subscribe, book sessions or purchase courses.
- Portfolio and success stories: shows examples of previous work and brands that have trusted her, reinforcing authority and professionalism.
- Integration with contact media and social networks: allows visitors to easily connect with the founder.
Aesthetics and user experience
The design focuses on clarity, professionalism and confidence:
- Clean and organized design: easy to navigate, without information clutter.
- Strategic images and visual resources: they humanize the brand and generate closeness with the audience.
- Intuitive site architecture: the menu and content layout allow you to quickly find any section.
- Seamless experience: every action on the site is designed to guide the user to the desired conversion or interaction.
Project value
This project demonstrates how a well-planned website can:
- Project credibility and professionalism.
- Attract and retain potential customers.
- Transform visitors into real business opportunities.
- Serve as inspiration for the creation of digital service sites, combining marketing, portfolio, authority and conversion tools.
If you also identify with this project
If you sell consulting services, offer mentoring, online courses or any kind of digital service, and you want a personal branding website or similar, you can contact me. I'd be happy to help you create a professional platform that projects your authority and connects with your audience effectively.
